Why Southern Season plans to close Richmond store
HENRICO COUNTY, Va. — Less than two years after opening as one of the anchors of the Libbie Mill development, a niche food seller is shutting down as it shifts its business model to opening smaller storefronts.
Southern Season announced this morning it was closing its 53,000-square-foot retail store and restaurant at 2250 Staples Mill Road. When it opened in July 2014, it was the third brick-and-mortar shop the North Carolina-based company had opened.
Southern Season said in a press release the Richmond store was too expensive and too big to keep open in what it described as a “rapidly evolving retail environment.”
“Southern Season is closing its (store) on Staples Mill Road in Richmond, Virginia, to allow the company to concentrate on its smaller store formats,” the press release read. “The decision to close this store was made after careful consideration of the long-term financial performance of this location.”
The company did not include a closing date in the release.