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City schools launch ‘Be There’ program to encourage parental involvement

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Richmond Public Schools launched Be There, a campaign to encourage greater parental involvement in their children’s education, on Tuesday.

This new multimedia campaign works alongside Parent Engagement Month, which occurs every November, to inspire parents to transcend everyday activities into optimal learning opportunities, according to a RPS’s news release.

RPS hopes that this two-year campaign will improve student academics with more educational opportunities taking place in the home as well as to strengthen the parent-teacher relationships within the schools. Officials hope that by increasing the learning environment within the home , students will experience a long-lasting influence academically.

This campaign will also use hashtag #bethereRPS to engage people in their social media campaign.

The elementary, middle and high school with the greatest parental support will earn recognition from the school board, a Be There banner and a $500 donation toward a new or existing parental engagement program. The chosen schools will be declared on Dec. 2 and recognized on Dec. 7 at the school board meetings.

The school district only pays for printing costs for the campaign because Voss & Associates, a full-service marketing and public relations agency, brought the Be There  materials to RPS for free, according to the press release.

Additional information about the campaign can be found on the RPS website or at bethere.org.