How your teen could win $1500 cash grant


WTVR CBS 6, in collaboration with Loveland Distributing, announce the return of the successful contest aimed at discouraging underage drinking, called NOT4ME.

The 2016-2017 NOT4ME contest begins on Tuesday, Sept. 6, with all submissions due to CBS 6 by Sunday, Dec. 4.

“CBS 6 is committed to increasing public awareness and the harmful effects of underage drinking,” stated Stephen Hayes, WTVR-TV’s General Manager. “Our priority is to empower and encourage our youth to act responsibly, and this campaign helps support our mission.”

NOT4ME is a fun and meaningful way for students to join talent and technology together. It puts the spotlight on creativity, promotes a positive message to our community, and offers a motivating incentive for the first place winner.

Any actively-enrolled high school student in the Richmond Metro Area may enter the NOT4ME contest by submitting an original (20 second) public service video around the “NOT4ME” theme. Prizes will be awarded to the top two contestants and to the first place winner’s teacher. Plus, the winning video will be broadcast LIVE during the 59th Annual Grammy Awards on CBS on Feb. 12, 2017.

The 2016-2017 NOT4ME Kick-Off Event took place on Friday, Sept. 23 at Varina High School at 9:30 a.m. CBS 6 Traffic Reporter and NOT4ME Spokesperson Kristen Luehrs and students in the Communications Program at the school interviewed guests in a “talk show format,” providing instruction and encouraging fellow teens to take part in the contest.

Sponsors CBS 6 and Loveland Distributing were on hand as were representatives from the Virginia State Police, Henrico County, and the Virginia ABC Board. Varina High School is the alma mater of the 2015-2016 NOT4ME Grand Prize Winner Jordan Carey.

NOT4ME For Students | NOT4ME For Teachers | Student Release Form | Official Rules 


Important Dates
2016 Winners

Jordan Carey on "Virginia This Morning"

Jordan Carey on “Virginia This Morning”

Jordan Carey from Varina High School won the top prize in the NOT4ME video challenge with her video, “My Sisters Keeper.” Jordan scored a $1500 cash grant and her teacher, Lesley St. James, won a $1000 cash grant.

Check out our top 5 finalists for 2016:

2015 Winners

Anthony Lofton Jr.

Anthony Lofton Jr.

Anthony Lofton Jr. from Varina High School won the top prize in the NOT4ME video challenge with his video, “Grab Your Future.” Anthony scored a $1500 cash grant and his teacher, Lindsey Martin, won a $1000 cash grant.

Check out our top 5 finalists for 2015: