HENRICO COUNTY, Va. – Don’t call it a grocery store.
Southern Season, a gourmet foods store, will open its first Richmond location Thursday at 2250 Staples Mill Road. The 50,000-square-foot store is the third for the Chapel Hill, N.C.,-based company.
Southern Season sells an array of food items, including Spanish ham and Virginia peanuts, as well as home and cooking ware. A full-service bar and restaurant called Southerly, a coffee bar, and a space for cooking classes and events are attached to the store’s retail operations.
“You wouldn’t come here to do your grocery shopping,” Southern Season CEO Clay Hamner said. “We’re sort of an impulse store.”
Hamner said Southern Season won’t be in competition with area grocery stores. The brand does not sell produce, milk or eggs. Its focus is to attract shoppers looking for hard-to-find items for cooking and entertaining.