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EFFECTIVE OR OVER THE TOP: Lawyer calls out police in emotional Super Bowl ad

By: Andy Pederson

Posted at 6:24 AM, Feb 04, 2014

and last updated 2014-02-04 08:21:23-05

Take Our PollRICHMOND, Va. (WTVR) – Many lawyers go to great lengths to make memorable commercials.

But this is not your average attorney ad.

Jamie Casino, a personal injury lawyer in Savannah, Georgia, placed a Super Bowl ad that called out his local police. The commercial, which aired during the Super Bowl in Savannah, explained Casino’s brother was killed and the investigation left Casino questioning police.

Casino’s ad is on YouTube, and this morning had just over 2 million views.

On YouTube, this text is placed with the video:

“An epic 2 Minute Halftime Commercial written and directed by Jamie Casino. The spot features Jamie’s brother Michael who was gunned down with his friend on Labor Day 2012. The story reveals how Savannah’s Chief of Police, Willie Lovett, deceived the citizens of Savannah after four homicides took place Labor Day weekend. Jamie Casino, a personal injury attorney with a large practice based in Savannah, GA created the ad to set the record straight in the Biggest Game of the Year, Super Bowl XLVIII.”