RICHMOND, Va. (RichmondBizSense.com) – A local brewery is making a big bet on bottles.
Hardywood Park Craft Brewery has begun producing 12-ounce bottles of its mainstay Singel beer. A shipment of about 12,000 bottles sold in six-packs will hit store shelves next week, almost a month after the brewery installed equipment to bottle beer and increase Singel production.
“We always had the plan to want to sell six-packs,” said Hardywood co-founder Eric McKay. “[Co-founder Patrick Murtaugh] and I certainly saw the velocity that six packs moved in grocery stores compared to single bottles.”