Gelati Celesti ice cream truck up and running

Jared Galloway is managing Gelati Celesti’s new food truck operation. (photo by Lena Price)

Jared Galloway is managing Gelati Celesti’s new food truck operation. (photo by Lena Price)

By Lena Price

HENRICO COUNTY, Va. (RichmondBizSense.com) – A West End ice cream maker is hitting the road.

Gelati Celesti started operating an ice cream truck last week. Owner Steve Rosser said the truck will make regular appearances at summer festivals, office parks and food truck courts.

“Originally this was going to be another way for us to get our brand out there. But it’s turning into a new revenue stream – almost like a third, mobile store,” Rosser said.

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