Consumers can expect one of the world’s largest restaurant chains to look very different in the future, with new menu items, delivery services, loyalty programs, and maybe even all-day breakfast options, NBC News reports.
When NBC asked McDonald’s President and CEO Don Thompson whether there was potential for McDonald’s to serve breakfast all day, Thompson replied: “Yes, we would consider it. We have the focus on our existing menu, but we have looked at breakfast across the day. We have it in some markets around the world.”
He added that the McDonald’s has looked at some “innovative ways” to expand breakfast hours for customers. “I think we’ll be seeing some of those things in the near future,” Thompson said.
The company is also experimenting with delivery services in some countries “in a big way,” as well as in densely populated areas in the U.S. Thompson said that “delivery is a big, big opportunity, particularly in areas where you don’t have drive-thrus.”
Read more at NBC News