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Gym’s marketing muscle gets a workout

The space Gold’s Gym leased in the Brook Run North shopping center. (Photos by Lena Price)

The space Gold’s Gym leased in the Brook Run North shopping center. (Photos by Lena Price)

By Lena Price

RICHMOND, Va. (RichmondBizSense.com) – With Richmond’s first Fitness Evolution health club opening on Brook Road, Gold’s Gym leased a storefront about a block away in the Brook Run North shopping center and draped it with a colorful “pre-grand opening sale” banner.

But Gold’s isn’t opening a gym in the Northside retail space.

Gold’s is simply flexing its marketing muscle and calls the small space a “preview center” that directs potential customers to the gym’s Willow Lawn location five miles away.

Click here to read more on RichmondBizSense.com.