Gym’s marketing muscle gets a workout
By Lena Price
RICHMOND, Va. (RichmondBizSense.com) – With Richmond’s first Fitness Evolution health club opening on Brook Road, Gold’s Gym leased a storefront about a block away in the Brook Run North shopping center and draped it with a colorful “pre-grand opening sale” banner.
But Gold’s isn’t opening a gym in the Northside retail space.
Gold’s is simply flexing its marketing muscle and calls the small space a “preview center” that directs potential customers to the gym’s Willow Lawn location five miles away.