Mountain Dew to Kickstart mornings with breakfast soda
(WTVR) – PepsiCo wants to ‘dew’ breakfast differently. The company is unveiling a new fruit-flavored Mountain Dew beverage.
The drink called, Kickstart, apparently has been in development for some time. PepsiCo says the combo of Mountain Dew along with 5-percent fruit juice will be available in two flavors, Orange Citrus and Fruit Punch starting February 25.
At just 80 calories in a 16-once can, Kickstart boasts it’s low calorie count and has less caffeine than most energy drinks and just half the caffeine found in a 16-once cup of Starbucks coffee.
“Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,” said Greg Lyons, Vice President, Marketing, Mountain Dew. “We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for.”
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