(WTVR) - When Superstorm Sandy hit the Northeast, more than 800,000 pictures were shared online using Instagram.
Time Magazine even used an Instagram photo for a cover story on Sandy.
The popular photo-filter app was launched two years ago, and Facebook bought it in April for one billion dollars.
Instagram co-founder and CEO Kevin Systrom says we'll see more of this in the future.
"I think you will start seeing instagram take more of a role in this"
There are more than 100 million users on Instagram now.
He also points out Instagram was at the center of people documenting a world event as important as Sandy.
Below are some astounding pics from Superstorm Sandy, mostly Instagrams posted on Twitter.