Frozen Yogurt War erupts in Carytown
by David Larter
RICHMOND, Va. (RichmondBizSense.com) Pennsylvania-based Yapple Yogurt made its Carytown debut Wednesday but got a frosty reception from its next-door neighbor: Sweet Frog.
On Yapple’s first day in business on Cary Street, six Sweet Frog employees stood outside and tried to direct pedestrians into their shop. A Sweet Frog mascot danced and pointed to the Sweet Frog store.
Sweet Frog also parked two branded cars on the street in front of Yapple’s door.