Elvis will live on, as a hologram
By Breeanna Hare, CNN
(CNN) — If you figured “Hologram Tupac” wasn’t going to be the last we saw of the technology, you were right: There’s now an Elvis Presley hologram on the way.
The same digital production company that created the virtual Tupac for this year’s Coachella Valley Music and Arts Festival is working with CORE Media Group to “jointly develop, produce and own a series of ‘virtual’ Elvis Presley likenesses for a range of entertainment projects — from shows and appearances to film, TV and multi-platform productions throughout the world,” a statement announces.
The production company, Digital Domain Media Group, added that this partnership is a boon for them creatively.
“Elvis is the most iconic, most recognized performer on the planet, and we are thrilled to have been chosen to bring new performances and original shows where fans can have their own, new experiences of Elvis,” Digital Domain’s Chairman and CEO John Textor said.
If “computer generated” Elvis will be in the vein of Digital Domain’s “computer generated” Tupac, then fans can expect to see an eerily lifelike performance from The King of Rock and Roll one of these days, more than 30 years after his 1977 death.
“This is a new and exciting way to bring the magic and music of Elvis Presley to life. His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer,” said Jack Soden, the president and CEO of Elvis Presley Enterprises, which is part of the CORE Media Group. “The high level of quality entertainment that both CORE Media Group and Digital Domain deliver gives us great confidence that these projects will help continue the growth of Elvis’ rich legacy all over the world.”
CNN’s Denise Quan contributed to this report.
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