Sweet Frog’s newest flavor: Dough
By Michael Schwartz, RichmondBizSense.com
RICHMOND, Va. (RichmondBizSense) – Richmond’s biggest and fastest growing frozen yogurt chain is attracting more than just spoon-wielding, fro-yo-crazed customers.
Sweet Frog Enterprises on Friday received a capital injection from Shockoe Slip-based private equity firm Boxwood Capital Partners.
Financial specifics of the deal were not disclosed, though Sweet Frog does give up a piece of itself as part of the deal, according to Patrick Galleher, managing director of Boxwood.